Comments on: Nobody Cares What You’re Doing Right Now (and why they still might follow you) http://www.authortechtips.com/2009/07/nobody-cares-what-your-doing-right-now-and-why-they-still-follow-you/ help for writers timid about technology Fri, 12 Mar 2010 05:27:26 -0600 http://wordpress.org/?v=2.9.2 hourly 1 By: Daniel M. Clark http://www.authortechtips.com/2009/07/nobody-cares-what-your-doing-right-now-and-why-they-still-follow-you/comment-page-1/#comment-66 Daniel M. Clark Tue, 21 Jul 2009 16:43:10 +0000 http://www.authortechtips.com/?p=368#comment-66 I think you're spot-on. Twitter has quickly evolved from "what are you doing right now?" to "how entertaining and/or informative can you be?". If you want people to pay attention to you, you need to be interesting - which is why marketers seem to be dropping off Twitter in droves. Average run-of-the-mill marketers can't make a dime using Twitter because they're not the least bit interesting and nobody actually pays attention to them. Those that are personable and interesting are the ones that are sticking around and doing well. There's going to be a backlash sometime in the next year or two where publishers and employers will realize that a large follower count is completely meaningless. Nobody who follows 10,000 people is paying attention to even a fraction of them, and people with 30,000 followers themselves should realize that unless you're interesting, they're all tuning you out. I think you’re spot-on. Twitter has quickly evolved from “what are you doing right now?” to “how entertaining and/or informative can you be?”. If you want people to pay attention to you, you need to be interesting – which is why marketers seem to be dropping off Twitter in droves. Average run-of-the-mill marketers can’t make a dime using Twitter because they’re not the least bit interesting and nobody actually pays attention to them. Those that are personable and interesting are the ones that are sticking around and doing well.

There’s going to be a backlash sometime in the next year or two where publishers and employers will realize that a large follower count is completely meaningless. Nobody who follows 10,000 people is paying attention to even a fraction of them, and people with 30,000 followers themselves should realize that unless you’re interesting, they’re all tuning you out.

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