Social Media: Twitter, Facebook, LinkedIn, Plaxo… Are they a passing fad or are they changing everything? If you have not seen this video you must. It will rock your world.
Everytime this video uses the word “product” or “company” just think “book.” It will help you see where the future of book marketing is headed.
Michael Hyatt the CEO of Thomas Nelson wants to delete his Facebook account. He brings up several valid points. Is this the beginning of the end or just the calm before the storm?
The following video has some startling statistics about Facebook and Twitter. I’m curious to hear what you think.
What do you think?
Now that you have seen the video what do you think? Do you agree? What did you think about the statistics?
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5 Responses
This is a great video. I used it a few weeks ago to kick off a talk about social media here in Albuquerque.
Bottom line: If you’re an author and want to sell books, you can’t ignore social media. It’s a powerful way to build a profile and platform and to get potential readers to know about you and your books.
I don’t think Facebook is a fad, but I do think it is dangerous. I stopped “twittering,” because I think it’s a colossal waste of time. I’ve been disappointed to see fellow Christians spending HOURS on Facebook, playing meaningless games and sending meaningless things to each other. Are building the next “tower of Babel?” As our mommas said, if we don’t have anything nice to say, we shouldn’t say anything at all. My spin: If we don’t have anything important to do, we should go out and find something important to do.
The twenty and thirty-something parents who will buy and read “A Different Dream for My Child” hang out on Facebook and use Twitter. If I ignore social media, I’m cutting my publicity throat. By the same token, time is precious so I focus my use of social media and don’t spend all my time there.
I continue to use other means of reaching readers such as live speaking events, newspaper and radio interviews and just being out and about. Diversification is as important in publicity as in the stock market.
It’s amazing. This is a really cool subject. I can’t wait for the new socialnomics. It’ll be harder for anyone to control, giving everyone a voice.
Honestly, the only thing I think could stop us would be a natural phenomenon that wipes out technology. Not like global warming. We’re not getting effects from that for another 100 years, and by then we’ll have switched wave lengths. http://www.news.cornell.edu/stories/Sept06/solar.flares.gps.TO.html Watch out for solar flares! It’s kinda got me thinking after watching “Knowing.”
Very interesting stuff.
> Brian
OK, I'm a believer, though kicking and screaming. The tone of the video makes it's point even better than the content does. This is the era of social media networking where small talk, vital causes, gossip, business and sales pitches from a thousand voices stream into the frenetic pulsating cloud of chatter. I'm not sure I like it but if you want to make a difference you need to enter the Matrix.