Just because you have a website doesn’t mean that it’s effective. Fortunately, there are easy ways to track if your website is helping to build your author platform.

Best selling authors are not perfect. Here are some of their blunders and how to avoid them. Avoid these mistakes and you may become the next top selling author.

Whether you’re an author, speaker, or publisher, your goal is to sell more books and spread your message. But, how do you know if your message is really spreading? How do you track the success of your book marketing and platform-growth efforts?

While surfing the web recently, I visited several author websites and noticed an alarming problem. Whenever these individuals offered a free resource to download from their website – the documents were devoid of any contact information! Don’t be guilty of the same blunder.

To create a newsletter that gets results, use the following eight components. These elements apply regardless of whether you’re creating an email or print version. Schedule print newsletters to leaders every 90 days, and email newsletters to your audience every 30 days.

As a follow-up to my article, Don’t Bow Down to Amazon, maybe you’re wondering, “What’s the alternative? Isn’t Amazon the best way to sell my books from my website?” No way, and if you haven’t, first read my previous post for the 3 big reasons why.

When readers visit your website to buy a book, do you send them to Amazon? If so, you could be making a huge mistake. Why? Sending customers to Amazon is the marketing equivalent of idolatry and ineffectiveness.