Just because you have a website doesn’t mean that it’s effective. Fortunately, there are easy ways to track if your website is helping to build your author platform.

Here are five things not to do with your author website.

This is a must read if you don’t yet have a website because these tips will save you a lot of heartache in the future.

If you already have a website read with caution.

When you pick a domain name for your website make sure to avoid these traps. Once you commit to a domain name changing is a lot of hassle.

Learn what to avoid now before it is to late.

Whether you’re an author, speaker, or publisher, your goal is to sell more books and spread your message. But, how do you know if your message is really spreading? How do you track the success of your book marketing and platform-growth efforts?

While surfing the web recently, I visited several author websites and noticed an alarming problem. Whenever these individuals offered a free resource to download from their website – the documents were devoid of any contact information! Don’t be guilty of the same blunder.

So you bought a fancy new domain and now it is time to print business cards and fliers. Many authors print their URL in such a way that no one remembers it. Don’t be one of those authors. The following post has the 8 taps most authors fall into and how to avoid those traps.

Google analytics answers the who visits your site, when they visit and even why they visit. This post has a video that explains google analytics in clear easy language. And it has a pause button if you want to follow along.

Stop using google image search. Using those images is often illegal and they are not the best images anyway. Here are a dozen sites that are better and legal.

Have you ever needed a new domain name (something.com) but not known how to find the right one? Here are some free tools that can help you.

If you build it they won’t come. The only way to get people to visit your author website is to give them something they are looking for. But what is that? This article summarizes research done by the Codex Group about what readers want from author websites.