Just because you have a website doesn’t mean that it’s effective. Fortunately, there are easy ways to track if your website is helping to build your author platform.

Whether you’re an author, speaker, or publisher, your goal is to sell more books and spread your message. But, how do you know if your message is really spreading? How do you track the success of your book marketing and platform-growth efforts?

Google analytics answers the who visits your site, when they visit and even why they visit. This post has a video that explains google analytics in clear easy language. And it has a pause button if you want to follow along.

What do your readers want? Without knowing the answer you can’t make them happy. Tracking your site stats allows you you to make adjustments to thrill your readers. If you want advocates you need to read this post.